Press

Award-Winning Paint, Designed for Real Life

THE REVIEWS ARE IN

Better Homes & Garden

The article explores soothing shades across soft blues, blue-greens, neutrals and grays, with expert advice on choosing colors that create a sense of calm. Clare is featured prominently with Chill, Headspace and Seize the Gray, highlighting their serene blue-green and neutral gray qualities as go-to shades for relaxing spaces. See the full feature on Better Homes & Gardens.

Southern Living

The article highlights each brand's most popular paint colors, spanning everything from classic whites and versatile neutrals to rich, dramatic hues. Clare is featured with Current Mood, Whipped and Headspace, praised for their moody depth, warm creamy feel and soft, airy blue-green tone. See the full feature on Southern Living.

The Spruce

The article shares paint picks for making basements feel brighter, cozier or more functional depending on the room's natural light and intended use. Clare is featured twice with Good as Gold, a warm yellow that brightens low-light spaces, and Coffee Date, a rich chocolate brown recommended for creating a grounded, enveloping media room or lounge. See the full feature on The Spruce.

Apartment Therapy

The article explores why yellow is having a major moment in interiors, highlighting its ability to bring warmth, personality, and optimism into a space. Clare is featured three times with Golden Hour, Good as Gold and Lemonade, showcasing the range of yellow tones from bright and sunny to muted and mustard. See the full feature on Apartment Therapy.

Real Simple

The article highlights a range of color combinations that bring out different sides of blue, from playful lemon yellow and coral to moody emerald and warm taupe. Clare is featured with Flow State as a blue-and-mint pairing and Goodnight Moon alongside zesty tangerine, showcasing two very different ways to style blue. See the full feature on Real Simple.

Architectural Digest

The 1930s stone house was redesigned by Claire Thomas with a playful mix of Technicolor inspired hues, Victorian patterns, family heirlooms and vintage furnishings. Clare is featured throughout the home, including Whipped on the kitchen cabinets and primary bedroom ceiling, Wing It in the kitchen and Baby Soft on the primary bedroom walls. See the full feature on Architectural Digest.

Good Housekeeping

Clare won a Good Housekeeping Home Reno Award for its high-performance interior paint, thoughtfully curated color palette, simplified shopping experience and eco-conscious formula. See the full feature on Good Housekeeping.

Homes & Gardens

The article highlights three key trends predicted by Clare: warm chocolate browns, inviting warm whites and rich, moody shades that move beyond traditional neutrals. Colors include Coffee Date, Dirty Chai, Whipped, Current Mood, Goodnight Moon and Deep Dive that are featured as standout shades. See the full feature on Homes & Gardens.

Home & Gardens

The article highlights Nate Berkus’s favorite neutral paint colors and his approach to using warmer neutrals as versatile backdrops for layered, personalized spaces. Clare is featured with Fresh Kicks and Flatiron, which are called out as brighter and more nuanced neutral options in Nate’s color recommendations. See the full feature on Homes & Gardens.

The Zoe Report

The article explores the biggest home color trends for 2026, from rich, moody hues to warm, earthy shades that bring more personality into interiors. It also features Clare’s Flatiron and Vintage among the colors to know for the year ahead. See the full feature on The Zoe Report.

The Good Trade

The Good Trade included Clare in a 2026 guide to the best non-toxic, low-VOC paint. The guide highlights Clare's zero-VOC formula as a strong option for cleaner indoor paint choices. See the full feature on The Good Trade.

Elle Decor

ELLE Decor spotlighted Clare at its launch, highlighting the brand’s mission to modernize the paint-shopping experience with a more approachable, digital-first approach. See the full feature on Elle Decor. 

FAQs

Yes. Clare has won the Good Housekeeping Home Renovation Award, the Treehugger Best of Green Award twice and the Havenly Design Awards twice, voted by more than 800 interior designers.

Clare is GREENGUARD Gold certified and zero VOC. GREENGUARD Gold means it is independently tested against strict chemical-emissions limits originally set for schools and healthcare settings, and uses zero VOC colorants so the paint stays zero VOC after tinting.

Clare has been featured in Architectural Digest, Elle Decor, Good Housekeeping, Fast Company, Better Homes & Gardens, Domino, Martha Stewart Living and The Good Trade, among others.